While there are other sources of market information, we have found NAVSTEM to be the best source for timely and consistently accurate market intelligence. NAVSTEM understands many of the dynamics and trends within the markets which provides valuable context for the services they provide. As a result, our campaigns yield better ROI. NAVSTEM is our first choice provider.
We've worked with NAVSTEM for the past five years and have found their reports to not only be highly accurate, but also immeasurably valuable to running our business. We've consistently used their data to help identify sales leads, to understand trends in our markets, and to plan new product launches into new markets.
NAVSTEM data, as well as their advice on strategy, has been the foundation for some of our most successful projects. When we have clean data and a good strategy, we can create a targeted telesales program that delivers good sales results and a strong ROI for our clients.
Recently, the founder of a startup seeking to provide services for STEM educators, approached me for advice. My first advice: "get in touch with Tom McElwee and use the NAVSTEM services to better understand and access the market.
Tom McElwee has been a partner to Pearson Education for many years. He and NAVSTEM have gone far beyond just providing data…they have provided vision and direction towards building a meaningful community with our educational partners. NAVSTEM has been a constant component in our strategy for many years, and will be for years to come.
NAVSTEM is a cutting edge tool that does all the detective work for you. The data is great, the information precise and as a result more decision makers are able to evaluate your products. As a National Sales Manager I've found Tom's lists indispensable in helping sales reps do their jobs more efficiently and the return on investment is outstanding.
From past academic experience, the STEMbrite founders knew that excellent market intelligence would be mission critical to staying on top of the dynamic change in the STEM markets. Put simply, partnering with NAVSTEM had to be part of our company DNA.
In the fragmented higher-education market, NAVSTEM’s research reports provide key consolidated market insights, competitive information, and domain trends. This adds to the breadth and depth of our market understanding, helping to build a strong foundation for informed decision making.
NAVSTEM Campus Leads make me a hero with my sales force. Here’s some representative feedback:
From a DM: “I love these reports!”
A DM to his reps: “Be sure to put this great tool to use.”
From a veteran rep to a rookie: “There is great revenue opportunity in [these] disciplines. These documents can help you get there quickly!!!”
Having worked personally with NAVSTEM for the last year and a half, I am very impressed with their knowledge and skills. They have partnered with me to efficiently and effectively market the textbooks published by Elsevier to the correct target audience in a timely manner. I would highly recommend NAVSTEM to anyone looking for a partner in academic marketing.
NAVSTEM's market expertise, accurate market data, and targeted technical mailing lists are unmatched. NAVSTEM’s unique approach is valuable in targeting markets and maximizing our promotion and sales efforts.